- Article Number: 03
One of the most effective tools through which you can have good marketing is brochures, which are now more and more considered by many companies. Creative brochure design depends on many factors and details that by following them and using your creative mind, you can have extraordinary designs.
As we have mentioned, the main and most important factor of creativity is the idea that can exist in the mind of any person. If you are looking to be seen and you want to start a creative business, your first goal should be to be different; Allow your mind to think about existing weaknesses and offer new solutions to them, taking into account needs, interests, expectations, lifestyle studies, and so on.
As we have mentioned, the main and most important factor of creativity is the idea that can exist in the mind of any person. If you are looking to be seen and you want to start a creative business, your first goal should be to be different; Allow your mind to think about existing weaknesses and offer new solutions to them, taking into account needs, interests, expectations, lifestyle studies, and so on.
Do not forget that your solution may have already reached someone else's mind, so be sure to research the idea in your head and do not throw it away.
It is better that your idea is to improve and update your work and not even have an old theme. You can also use the reverse engineering process according to your competitors' designs and use the useful tips of others to use in your idea and benefit from their experiences indirectly.
It is better that your idea is to improve and update your work and not even have an old theme. You can also use the reverse engineering process according to your competitors' designs and use the useful tips of others to use in your idea and benefit from their experiences indirectly.
What is the initial design of the brochure?
A creative idea becomes valuable when it is implemented. Carry out what you have in mind and write down all kinds of possible designs for the initial design of the work on paper. The more designs you score, the more open you will be in choosing the final design. This process is not limited to brochure design and is very efficient if you want to go for logo design.
Be sure to check your designs and make sure they are new. Observing this step will guarantee your continuation of work and you only have to follow the steps. After the initial design of the brochure, you must specify the format you want to implement the design.
Many companies are producing brochures and digital catalog designs in A4 and A5 sizes, but if you think your design has the potential to move away from the most common formats, this is a good opportunity to show off your skills.
Be sure to check your designs and make sure they are new. Observing this step will guarantee your continuation of work and you only have to follow the steps. After the initial design of the brochure, you must specify the format you want to implement the design.
Many companies are producing brochures and digital catalog designs in A4 and A5 sizes, but if you think your design has the potential to move away from the most common formats, this is a good opportunity to show off your skills.
What is the role of headlines in creative brochure design?
If you pay attention, all the powerful texts or books of famous authors are composed of vague names that attract the attention of the general public. Today, this trick is also used in advertising to impress the audience.
The most important thing to consider after designing a creative brochure is to write compelling headlines that make users read all parts of the brochure! At the same time you should be able to pass your text through many filters. In other words, it should be provided to the reader as concisely as possible and convey your meaning in the shortest text. You may be interested to know that some creative brochures do not use any text and the designer with his unique skill, just using familiar elements, conveys his message and purpose to his audience as beautifully as possible.
The most important thing to consider after designing a creative brochure is to write compelling headlines that make users read all parts of the brochure! At the same time you should be able to pass your text through many filters. In other words, it should be provided to the reader as concisely as possible and convey your meaning in the shortest text. You may be interested to know that some creative brochures do not use any text and the designer with his unique skill, just using familiar elements, conveys his message and purpose to his audience as beautifully as possible.
How many categories are creative brochures divided into?
Visual brochures
Nowadays, designers have started to create these types of brochures that do not need to provide text in them and convey the desired message to the viewer with just a few simple images. Naturally, the designer must be very creative and have an idea for advertising photography so that he can convince you to buy or use his product and service through a few photos.
Brochures with special cuts
One of the most popular designs among people are these brochures. In this example, the design team uses their creativity to design parts of the brochure in such a way that by flipping through them, you will see replicas of the proposed product, and we will see that product or service on a smaller scale on paper. The efficiency of this category of designs is higher than other brochures due to their high attractiveness, and of course, producing such advertisements is very time consuming and difficult.
Minimal brochures
Among the simple brochures we can find a lot of creativity. The use of special elements, design style and coloring have a great impact on creating fundamental differences. Another factor that distinguishes a simple work with a creative design is the use of small but attractive decorations.
Nowadays, designers have started to create these types of brochures that do not need to provide text in them and convey the desired message to the viewer with just a few simple images. Naturally, the designer must be very creative and have an idea for advertising photography so that he can convince you to buy or use his product and service through a few photos.
Brochures with special cuts
One of the most popular designs among people are these brochures. In this example, the design team uses their creativity to design parts of the brochure in such a way that by flipping through them, you will see replicas of the proposed product, and we will see that product or service on a smaller scale on paper. The efficiency of this category of designs is higher than other brochures due to their high attractiveness, and of course, producing such advertisements is very time consuming and difficult.
Minimal brochures
Among the simple brochures we can find a lot of creativity. The use of special elements, design style and coloring have a great impact on creating fundamental differences. Another factor that distinguishes a simple work with a creative design is the use of small but attractive decorations.
These decorations vary according to the appearance of each brochure; For example, if the design of your brochure looks like a letter, you can use a yarn to close the lid or print a seal design on it. Note that the use of additional decorations may increase the price of the work a little, but be sure to increase the value of your work and bring good returns.
