Secondary elements are envelopes, folders, notebooks, pens, T-shirts, car graphics, banners, pouches, bags, stickers, etc. In developing a corporate identity it is crucial to establish a style and stick to it.
Our team uses its experience and skills to create high quality corporate identity for you. With such material your business will be recognizable on the market and leave a good impression on your customers.
Every organization should have its identity – a set of characteristics that make it identifiable and distinctive on the market. Besides this identity, there is also image – the impression a company leaves on an individual. Such visual identity matters the most in advertising where products, services or ideas are directed towards your target audience through advertisment means.
Visual identity is your trademark, a set of all visual and material characteristics of a product, service, idea or a company, which make it distinct and create a uniform visual unity of all elements. Visual identity aim is to enable companies to gain advantage on the market, improve it and keep it.
It is widely accepted today that corporate identity lies in its overall communication embodied in company culture, values, attutudes, employees, management, ownership, strategy, all represented through its visual identity. In business environment, visual identity reflects a company’s true core.
Just like your Adidas built the brand identity of your middle-school-star-athlete persona, your design is what will build the brand identity of your company.
Your corporate design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear. In other words, nailing your design = nailing your brand identity = building a successful business that’s an accurate representation of who you are as a brand.
So, how exactly do you nail your design and build a brand identity that will take your business to the next level?
Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, it’s time to start designing.
Once you’ve figured out the building blocks of your design, it’s time to work with a designer to bring your brand identity to life and translate who you are as a brand into tangible design assets you can use in your marketing.
Your brand identity can be expressed in any number of elements. Depending on the nature of your business, one asset or another may be more or less important.
For example, a restaurant should put a lot of thought into their menu and physical space. A digital marketing agency, however, needs to focus more on their website and social media pages.